Talk to me about teaching media literacy to your teens at school or home.
Why Pretty Smart?
10,000 girls are asking Google every month if they’re pretty enough and Google is not kind with its answers.
Many teenage girls around twelve years of age lose their confidence. They start worrying about how they look more than how they’re doing in maths. Girls start to self select themselves out of sports, activities, or even raising their hand in class because they don’t want to draw attention to the way they look. And there are higher rates of depression, anxiety, cutting and poor body image than ever before.
And while we can’t blame this all on advertising, messages seen online, at home, in the mall and now on social media, reinforce the notion that as a female, being pretty is the most important thing to be. The 1.3 trillion beauty industry has made a business out of setting up unreal expectations of beauty and then profiting from the insecurities they’ve helped create. And its coming at the next generation. “Media is the only business industry when we can literally paint a picture of the world the way we want it to be,” says Madeline Di Nonno, chief executive of the Geena Davis Institute on Gender in Media. “One 30-second spot can make a lifetime impression.”
Unilever conducted a two-year worldwide global survey and reported that only 2% of ads show women as being intelligent, 3% in managerial positions, and only 1% show women as being funny. The rest show women as something to look at. That’s not funny.
Pretty Smart is a talk to equip teens, age 11 – 14, with critical thinking. It will teach them how to navigate the hundreds of messages they will see every day and understand what’s real and what’s not. It will teach them beauty is more powerful as a feeling than an adjective. And it will teach them that while it’s fine to want to feel pretty, it’s important to not be hoodwinked by the industry coming after them. Don’t let it define you because you’ll never win.
Studies show that if teens are taught how the media and advertising works they are less affected by it.
Let’s help our teens navigate this world and raise a generation who feel Pretty Smart about what they see all around them.
Let’s raise a generation of warriors not worriers!
Here’s what others say about my talk:
“As a former marketer, a current mental health worker and a father of 12 and 10 year old daughters I could not speak highly enough of the quality of the content and delivery of Angela’s talk on body image. The topic feels like a minefield but Angela’s empathic, down to earth delivery, and fearlessness in taking on what has become a culture of marketing by deception, without any consideration for the wellbeing of our girls and young woman, is a true gift our family is extremely grateful for.”
Nick Brown-Hansom, Auckland.
Angela is an effective communicator who engages well with young people, respecting their wonderful uniqueness and at the same time enlightening them about issues in society which could affect them. With her background in advertising and marketing, she is able to explain the importance of being aware of images and messages, and how these may be constructed rather than real. She is passionate about addressing issues in society which affect our younger generation.
Assistant Principal, Saint Kentigern Middle College, Auckland.
“I think that the presentation was really inspiring because it tells us young women and young men that looks aren’t everything. You don’t have to change who you are to be accepted. This slideshow was AMAZING and I want every girl to know that they are beautiful, and don’t believe what they see in magazines like Seventeen magazine because that does NOT define beauty.”
Mya McGraw, 14 year old student, San Francisco.
“I learned about Angela through an 8th grade student who had attended her presentation and was so moved that she asked me to bring Angela to speak to the girls at our school. Her presentation was poignant and powerful. The girls attending left with a better understanding of how the media influences girls’ body image and manipulates people into wanting to spend money on their products to try to obtain the image of beauty they portray. This understanding was very empowering for these students.”
Middle School Counselor, French American International School.
“Totally inspirational… on point and delivered in a way that the girls understood and listened and related.”
Jane Smiley, parent to 12-year old Izzy, Auckland
Talk to me about coming to visit your school (in New Zealand) or get a group together at home.