Dear Google, Apple and Amazon

I’m confused. You have cosmetic surgery apps targeting children as young as nine. Have your respective Boards secretly married into the Kardashian clan or has Donald Trump been having a word about creating more anxiety and unrest and bigotry in the next generation?

One of the games, called Plastic Surgeon, lets you get eye lifts, nose jobs, lip implants and a new face, and says, ‘Every girl dreams of a delicate face and stunning figure – if make-up doesn’t give you the beauty you want then join the amazing plastic surgery game!’

Wtf? This is not the way to raise strong confident girls!

And women don’t want to be delicate as that sounds like it breaks easily.

Giving young children access – often free access – to cosmetic surgery games is not teaching them to celebrate their originality or make them feel good about themselves.

It’s telling them to look for flaws. At nine.

It’s reinforcing the same message they will get their whole life from billboards and magazines – that there is only one kind of beauty.

Games that make dark skin whiter, chisel larger noses, plump up lips, shave off weight, and turn eyes round and Disney-like creates judgment, and fear of being different. It says having the flawless, small-nosed, white-skinned western look is the path to happiness. That’s bollocks.

As a mother of an eight and nine-year-old, I don’t want my children growing up doubting their appearance or thinking it’s some kind of DIY project that needs fixing. With scalpels.

These games use princesses, mermaids and cartoon faces which attract young kids. Cosmetic surgery is an adult decision. It’s not child’s play.

We need kids to be kids, and to fuel their imaginations, not fears. They need games that foster confidence, not shame. Games that let them own their own uniqueness, and slay dragons, not shave off bones to look pretty.

So how about removing them and having a policy to make sure cosmetic surgery games do not target children. It’s quite simple. Just like we protect kids from advertising and porn.

Because Surgery Is Not A Game.

Thank you.

Annoyed mother of two.

Who is going to be quite loud about this.

So take note.

Because these games are just all kinds of wrong. Wouldn’t you agree?

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Endangered Bodies worldwide, headed up by Susie Orbach, are petitioning Tim Cook at Apple, Jeff Bezos at Amazon, and Sundar Pichai at Google to change their policies around these apps. And not allow cosmetic surgery games that target children with cartoon faces.

We’ve got petitions going around the world. We’re up to 16,000 signatures, which is fantastic, but we need more.

I’ve started the New Zealand one here if you have a moment to sign.

Or here is the petition in the US, the UK,  Australia, Germany, Ireland, Argentina and Brazil.

And then please wave your arms loudly on social about this as together we can make change.

Thank for your your time.

Follow Endangered Bodies NZ online.